adidas: Your Blank Canvas

Made at Ludwig

adidas: Your Blank Canvas ⋆ Made at Ludwig ⋆

You won’t believe why these white sneakers become best friends with Ecuadorian glacier soil.

The natural enemy of white sneakers is, of course, dirt. But sometimes you have to keep your enemies closer than your friends. Because the thing that tells the best stories are your battle scars.

And even though the soil from the vanishing glaciers in Ecuador is only a beautiful stain of art on these environmentally friendly trail-running and hiking shoes, it’s also a stain on how we as a world have dealt with climate change.

A few shots of the process...

A few shots of the process...