adidas Cloudfoam: Feel the Softness

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Made at TBWA

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adidas Cloudfoam: Feel the Softness ⋆ Made at TBWA ⋆

Let’s face it, life can be hard. And while your sneakers won’t make life easier, they can make it softer.

To let the world know that Cloudfoam Super was adidas softest shoe sole to date, we showed that even the hardest materials feel soft, squishy and cloudlike if you tread on them with your Cloudfoam Super soles.

Making the world a softer place

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Making the world a softer place ~

adidas Racer TR21 Cloudfoam Super shoe making a metal grid super soft in an ad
adidas Racer TR21 Cloudfoam Super shoe making concrete feel super soft in an ad
Mood image of adidas Cloudfoam Super shoe making a metal grid feel soft in an urban environment
adidas Cloudfoam Super shoe making a metal grid feel soft in an ad in an urban environment
adidas Cloudfoam Super shoe making concrete feel soft in an ad in an urban environment
Mood image of adidas Cloudfoam Super shoe making concrete feel soft in an urban environment