adidas: Here to Create through Ups and Downs
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Made at Ludwig
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adidas: Here to Create through Ups and Downs ⋆ Made at Ludwig ⋆
Without the ups and downs life is kinda lame. Especially if you’re a mountain biker, trailrunner or climber.
Our top priority was to shift adidas TERREX away from only using blue skies, tall mountains and extremely technical copy to instead focus on the outdoorians and their pursuit of the uphill and downhill experiences, both mentally and physically.
Social content.
Social content.
Then figure out what brings our mega-top athletes up or down.
Nina Williams
Martin Söderstrom & Andrew Taylor
Sasha DiGiulian & Meagan Martin
