Launch Film & VR Experience
Whether you're an electric car or a person – you both run on energy. Electrical impulses travel through our body to make us feel things, and create things. And makes us move forward.
To launch the SKODA VISION E Concept car, we used this trail of thought to create a launch film and a VR experience in 6 cities around the world. But, how do you let people get to know a car that yet doesn't exist?
At the Shanghai Motor Show in 2017, we presented the world’s first multiplayer VR experience for automotives. With a combination of HTC Vives and Leap Motions, we let car fans to touch, play with and drive the car together, before it existed. All they had to do was to queue through WeChat for their spot.
For those who couldn’t make it to Shanghai, we hosted Google Daydream VR events in Berlin, Oslo, Madrid, Tel Aviv, Bratislava & Prague. And for the rest, a smartphone version downloadable for everyone.
Made at Fallon Prague and Digitas Amsterdam as Senior Creatives.
The adidas TERREX ZERO DYE trail running and hiking shoes, are manufactured without any artificial dyes or bleach. This gives them a very low environmental footprint – respecting the nature athletes use them in.
But, it also turns them into a true blank canvas for creators. Now, hikers, trail runners and outdoor enthusiasts can let the trail, dirt, mud and soil paint its story on the shoes when used.
Our task was to launch the ZERO DYE range and to cement adidas TERREX as the creators brand in the outdoors. We teamed up with environmental artist Emma Stibbon and filmmaker Klaus Thymann to tell the story on this 3D blank canvas – a ZERO DYE shoe.
To paint it, Emma collected soil from the vanishing glaciers in Ecuador during a recent expedition with Project Pressure. She then turned the soil in to paint in her studio to use on the shoes. Thus using art to showcase the reality of diminishing glaciers in the world.
Made at We Are Ludwig as Creative Directors.
Online Film and Social Content
For a sport so very noisy, the sounds of Formula 1 are very nuanced and diverse. Together with Bose, we investigated the role of sound for the world’s best drivers and their champion team.
With the help of Mercedes AMG Petronas Formula 1 team, we captured their most significant F1 sounds and told their story.
We found so many inspiring stories, like that the sound of a spray gun, coating the beast of a car, is a way to meditate. Or that the sound of the perfect clock-work-like pit stop is what it all actually boils down to in the end.
To make the most out of these sounds, we paired the world champion drivers Lewis Hamilton and Nico Rosberg with renowned music producers Kasper Bjørke and Spinz Beats. Together they created the personal rendering of what Formula 1 sounds like to them - and their significance.
Made at Bose Global as Senior Creatives.
Global Launch Film
Together with Code d’Azur in Amsterdam, we launched KLM BB (short for Blue Bot), the newest member of the KLM service family, to the world. Unlike her colleagues, BB is a revolutionary self-learning AI grows smarter with every interaction you have with her. She's professional, helpful and friendly, like the rest of KLM service agents - but she can also be a bit cheeky.
In our launch film, we wanted to focus on the spirit and soul of BB, which is a concentration of long built DNA of KLM as the worlds oldest airline. And as BB is platform agnostic, we want people to get to know her right from the start.
BB is currently found on Messenger and on Google Home. There, she can inspire you with travel destinations, help you book tickets, review upcoming trips, help pack your bags and more.
Made at Code d'Azur as a Senior Creatives.
To launch for the 20th instalment of the racing game Need For Speed on a global scale, we challenged people to answer this one simple question: Will You Cross The Line?
Need For Speed: Rivals – Global Launch Campaign made at AKQA Amsterdam as conceptual creative team and production support.
Intel wanted to prove that Intel-powered tablets have the same quality and speed as Intel-powered PC's. We created an integrated campaign with where we shared simple ways to prove that when life goes fast, you can #GoFaster.
The campaign ran in 10 countries including: Australia, India, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan, Thailand and Vietnam.
Intel: Tablets with Intel #GoFaster – Asia Pacific Integrated campaign made at AKQA Amsterdam as a creative team.
Deakin University in Melbourne, Australia briefed us to reach 17-year-olds in Australia during the week of their final exams.
For a lot of Australian teenagers, this is the most stressful time in their lives – as their test scores will determine which university programme they're accepted into and therefore the rest of their lives.
So instead of promoting how good of a university Deakin is, we set out give potential future students a break from their exam stress. To show that Deakin is the university in Australia that really cares about its students, even before they apply.
Deakin University Stress Break – Australia + Global reach made at The Royals Melbourne as a creative team.
Getting parents and kids to get together isn't an easy task, unless you have glue that brings them together.
Pritt Glue – South American Branding Campaign made at Peralta StrawberryFrog São Paulo as a creative team.
Because sometimes you just want to have fun and reach 100.000 advertising people.
Finding your first job can be a tricky process, unless you bribe people with delicious customised personal pizza.
The Children's Cancer Institute provides cancer treatments as unique as the children they are designed to treat. But on demand treatment research like this is not only very expensive but also hard to explain. Therefore they needed a campaign that generated both awareness and funds. So we decided to use the secret weapon all of us seem to have hidden in our bottom drawers.
Children's Cancer Institute Australia: #Iwasauniquechild made with The Royals Melbourne as a creative team.
Music video for Kiko Bun / Island Records – created together with director Ross McElwain.
When Sonos was about to launch their biggest product updates in years, we made sure sonos.com was ready to explain what all the fuzz was about.
Sonos.com – Product launches made at MediaMonks Amsterdam as a creative team
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MINI wanted to reach a younger audience when launching their most anticipated MINI hatch to date. We created a mobile and tablet first digital activation where participants were invited to complete missions featuring the new MINI for a chance to win it for a whole year.
The new MINI hatch – Global Launch Campaign made at AKQA Amsterdam as a creative team.
When most other universities talk about their heritage and past achievements, we created a brand campaign highlighting the power of young thinking. About not looking to the past, but instead embracing the future. As it's something most 18-year-olds can relate to.
Deakin University – Australian Brand Campaign made at The Royals in Melbourne as a creative team.