The adidas TERREX Zero Dye range of trail running and hiking shoes use no artificial dyes or bleach – making them a truly blank canvas for creators.
This allows hikers, trail runners and outdoor enthusiasts to let the trail, dirt, mud and soil paint their shoes. It also ensures the shoes have a low environmental impact.
To launch Zero Dye range (and cement adidas TERREX as the creators brand in the outdoors), we teamed up with environmental artist Emma Stibbon to let her create her first ever paintings on a three-dimensional blank canvas – a Zero Dye shoe.
Emma used soil-turned-pigment taken from vanishing glaciers in Ecuador to paint the shoes. The soil was collected during her recent expedition with Project Pressure, with the aim of using art to showcase the reality of diminishing glaciers through art.
adidas TERREX: Your Blank Canvas made with We Are Ludwig & Klaus Thymann as Creative Directors
For a sport so very noisy, the sounds of Formula 1 are very nuanced and diverse. Together with Bose, we investigated the role of sound for the world’s best drivers and their champion team.
With the help of Mercedes AMG Petronas Formula 1 team, we captured their most significant F1 sounds and told their story.
We found so many inspiring stories, like that the sound of a spray gun, coating the beast of a car, is a way to meditate. Or that the sound of the perfect clock-work-like pit stop is what it all actually boils down to in the end.
To make the most out of these sounds, we paired the world champion drivers Lewis Hamilton and Nico Rosberg with renowned music producers Kasper Bjørke and Spinz Beats. Together they created the personal rendering of what Formula 1 sounds like to them - and their significance.
Bose: The Sounds of Formula 1 made at Bose Global as creative team.
To launch for the 20th instalment of the racing game Need For Speed on a global scale, we challenged people to answer this one simple question: Will You Cross The Line?
Need For Speed: Rivals – Global Launch Campaign made at AKQA Amsterdam as conceptual creative team and production support.
Intel wanted to prove that Intel-powered tablets have the same quality and speed as Intel-powered PC's. We created an integrated campaign with where we shared simple ways to prove that when life goes fast, you can #GoFaster.
The campaign ran in 10 countries including: Australia, India, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan, Thailand and Vietnam.
Intel: Tablets with Intel #GoFaster – Asia Pacific Integrated campaign made at AKQA Amsterdam as a creative team.
Deakin University in Melbourne, Australia briefed us to reach 17-year-olds in Australia during the week of their final exams.
For a lot of Australian teenagers, this is the most stressful time in their lives – as their test scores will determine which university programme they're accepted into and therefore the rest of their lives.
So instead of promoting how good of a university Deakin is, we set out give potential future students a break from their exam stress. To show that Deakin is the university in Australia that really cares about its students, even before they apply.
Deakin University Stress Break – Australia + Global reach made at The Royals Melbourne as a creative team.
Getting parents and kids to get together isn't an easy task, unless you have glue that brings them together.
Pritt Glue – South American Branding Campaign made at Peralta StrawberryFrog São Paulo as a creative team.
Because sometimes you just want to have fun and reach 100.000 advertising people.
Finding your first job can be a tricky process, unless you bribe people with delicious customised personal pizza.
The Children's Cancer Institute provides cancer treatments as unique as the children they are designed to treat. But on demand treatment research like this is not only very expensive but also hard to explain. Therefore they needed a campaign that generated both awareness and funds. So we decided to use the secret weapon all of us seem to have hidden in our bottom drawers.
Children's Cancer Institute Australia: #Iwasauniquechild made with The Royals Melbourne as a creative team.
Music video for Kiko Bun / Island Records – created together with director Ross McElwain.
When Sonos was about to launch their biggest product updates in years, we made sure sonos.com was ready to explain what all the fuzz was about.
Sonos.com – Product launches made at MediaMonks Amsterdam as a creative team
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MINI wanted to reach a younger audience when launching their most anticipated MINI hatch to date. We created a mobile and tablet first digital activation where participants were invited to complete missions featuring the new MINI for a chance to win it for a whole year.
The new MINI hatch – Global Launch Campaign made at AKQA Amsterdam as a creative team.
When most other universities talk about their heritage and past achievements, we created a brand campaign highlighting the power of young thinking. About not looking to the past, but instead embracing the future. As it's something most 18-year-olds can relate to.
Deakin University – Australian Brand Campaign made at The Royals in Melbourne as a creative team.